Attribution | The Sign of an Authentic Leader

March 25, 2021
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Terri Maxwell

Attribution | The Sign of an Authentic Leader

The more we allow our business to be fueled by a connection to something bigger than ourselves, the more success we experience. Which is why we must also honor the brilliant work of others. How do you give attribution and still leverage great ideas?
Want to learn more about growing a conscious business or becoming a thought leader? Join any of Shift/Co's upcoming events.
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Conscious entrepreneurs that operate authentically are often entrusted with “inspired” ideas, tools, and methods that can change the world. These ideas often become divinely inspired intellectual property.

It’s like the more we stay in alignment, the more impactful our work can become, because the work is infused with meaning, insight and inspiration.

The more we allow our business to be fueled by a connection to something bigger than ourselves, the more success we experience.

Which is why we must also honor the brilliant work (intellectual property) of others. It keeps us in the flow. Our work gets better when we honor the work of others.

The world’s power orientation is rapidly changing. Power, once tied to money and influence, is now shifting to authenticity and impact. That means we have an opportunity to operate at a higher ethical standard. The best place to start is with intellectual property.

Maybe you’ve wondered….What is considered “intellectual property” that should be attributed to its original author? 

For starters, anything that is written down is potentially intellectual property. Examples include: quotes, training programs, methods, blogs, videos, books. If someone has marked their material with a copyright, date, and their name, their intention is for the material to be protected. This is a clear signal to you that the originator of the material considers it intellectual property.

How do you give attribution and still leverage great ideas?

  1. If something you’ve developed is based on someone else’s work, say so. Example – Include a callout box with attribution: “Based on work of Gary Zukav.”
  2. Give the persona or entity recognition: “Special thanks to Terri Maxwell and Succeed On Purpose for use of the Business Growth Platform Methodology; For more information, visit. www.shiftco.global.”
  3. Here’s an example from Unsplash:

Why give attribution to the originator of a particular piece of work or idea? First, because it’s the right thing to do to stay in alignment. Second because karma is alive and well. Expanded and even better ideas will be entrusted to you, when you honor the work of the masters you learned from.

So, stay in alignment. If you learned something powerful from another leader, give them credit for their inspired work. Try it and see what happens.

Want to learn more about growing a conscious business or becoming a Thought Leader? Join any of Shift/Co’s upcoming events.

With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.

In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.

Everything she built came directly from a wellspring of perseverance and soulful resiliency, which she openly shares through her first purposeful brand, Succeed On Purpose.


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