Conscious Businesses - We're the Cure

January 28, 2021
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Terri Maxwell

Conscious Businesses - We're the Cure

As our world starts to heal from the global pandemic, we're realizing true economic recovery may take years. But, what if there’s a silver lining? What if this is the moment when a better way to be in business actually leads to a better tomorrow?
If you're ready to make a difference with your business, check out any of Shift/Co's upcoming events.
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As our world starts to heal from the global pandemic, we're realizing true economic recovery may take years.

Nearly HALF of the world’s 3.3 billion global workforce is at risk of losing their livelihood, according to a joint statement by International Labour Organization (ILO), The World Health Organization (WHO), the Food and Agriculture Organization (FAO) and the International Fund for Agricultural Development (IFAD).

It’s mind blowing to consider that stark reality. Truly, nothing will be the same. But, what if there’s a silver lining? It’s hard to imagine but try. What if this is the moment when a better way to be in business actually leads to a better tomorrow?

Conscious businesses think very differently about their recovery.

When traditional business leaders think about success, they ask, “How much money can we make?” When conscious business leaders think about success, they ask, “How do we make a difference, while making money?” Think about the power in that. If every business asked themselves “how do we make a difference” as they focused on recovery, the world would be so much better off. And that’s where the silver lining is.

The difference between traditional business and conscious business is stark. If you haven’t heard about B-Corps (Certified Benefit Corporations), they demonstrate the power of conscious business combined with stakeholder capitalism. These businesses have, at their heart, the question “how can we make a difference” while making money for shareholders, and doing good for employees, as well as vendor partners and the community at large.

I believe two things about conscious business:

  1. The more conscious businesses are able to lead this economic recovery, the faster our world will heal and thrive. We are the cure. Simply put, core values that place purpose ahead of profits will be the medicine we need to recover and build back better.
  2. If the vast majority of those conscious businesses are actually conscious entrepreneurs, the better our world will be, period. Why? Well conscious entrepreneurs do business the way it was truly meant to be done.

Building a business started as a way to provide for the needs of a community, rather than a path to profit for the sake of power. For example, when developing a product or service, traditional entrepreneurs ask,“Will someone buy it?” When conscious entrepreneurs develop a product or service, they ask “Will it solve a problem?” Conscious entrepreneurs are driven both by solving problems and making a difference. Think about the power in that.

I want conscious entrepreneurs to feel empowered to grow thriving companies, which is why I founded Shift/Co. We empower companies that solve problems and make a difference as we are earning money. It’s how we make the world better.

So, if you’ve got a business that solves a problem, and if you’re driven by making a difference, please check out any of Shift/Co's upcoming events to learn more about how we can help you grow your business and expand your impact.

With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.

In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.

Everything she built came directly from a wellspring of perseverance and soulful resiliency, which she openly shares through her first purposeful brand, Succeed On Purpose.


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