How You Like to Work Is as Important as What You Like to Do

September 15, 2020
Stephanie Renna

How You Like to Work Is as Important as What You Like to Do

For a truly meaningful career, you need to answer a few questions. Who, what and why are questions most people think about when conducting a job search. Fewer consider the how.
Find out the work your naturally suite for with our free Career Persona quiz!

For a truly meaningful career, you need to answer a few questions.

  • WHO do you want to work for? Which companies align with your values and will appreciate your contributions?
  • WHAT do you want to do? What role and industry do you want to work in?
  • WHY do you want to do it? How is this job fulfilling your purpose?
  • And less commonly considered, HOW do you like to work?

The who, what and why are questions most people think about when conducting a job search. You may not have answers to all of those questions, but they’ve most likely been a consideration throughout the process.

Fewer think about the how. If you’re consistently being asked to do work outside your comfort zone or work you find tedious, you’ll struggle to have success or happiness in your role.

The Career Personas

We have identified three career personas for how individuals like to contribute in the workplace. Determining the type of work you are naturally suited for will provide a new level of clarity and help you focus your career search.

The best part is that when you are in the right role, the company can see and appreciate your true value.

Everyone has a primary persona, although some do recognize parts of themselves in a secondary type. These types are Builder, Doer and Solver.


As the name suggests, Builders enjoy creating. They like building programs and processes so they can create something new or make something better than it was. Once their task is complete, they’re ready to tackle another.

Builders are risk-takers as they tend to focus on what is possible, rather than the problem. They love a challenge and appreciate a fast-paced, dynamic environment.

Because of this, Builders do well in start-ups and small businesses. They also make excellent entrepreneurs.


Doers are known for getting things done. They love a to-do list and knowing exactly what is expected of them.

Typically, Doers avoid change and risk, so they enjoy working in familiar and predictable environments.

Doers do well in larger businesses and corporate environments.


Solvers love problem solving, whether it be a business or personal issue. They sometimes even seek out problems, just so they can find a solution.

Solvers enjoy a good challenge but appreciate some degree of predictability in their work environment. They accept change and can take risks, if needed.

Solver can work in big or small businesses, as long as their role is focused around finding solutions.

Why It Matters

Each of the personas enjoys working in very different ways. Being asked to work in a role that doesn’t suit your natural working style will lead to frustration and hinder your ability to thrive.

When considering a career change, make sure you include your HOW along with your who, what and why.

Take this free quiz to determine your Career Persona and find out the unique value you could bring to a new organization.

If you’d like assistance answering all of the questions asked at the beginning of this article as well as how to target the companies that value how you like to work, we can help you find the answers with our Career Excelerator Program. Learn more here.

Stephanie Renna has been working with Succeed On Purpose since 2012, and now serves as the brand leader. Her purpose is to bring joy.

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