You’re Not Looking for a Job—You’re Marketing a Brand

January 10, 2018
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Terri Maxwell

You’re Not Looking for a Job—You’re Marketing a Brand

Answer truthfully—do you enjoy the work you do? Or are you stuck in the wrong job? Finding the position you are meant to be doing is much easier said than done. Many people simply go with the flow and don’t even attempt to pursue a purposeful career.
Do you feel like your destined for more meaningful work? Put it into perspective and discover how to maximize your value by taking our Career Persona quiz.
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Alter your perspective and begin looking at this journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose, you must market yourself as more than the experience on your resume, but as YOU the product, and as an entire brand. The work you do day in and day out should complement who you are.

By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other. Through four steps, you can transform your job search into a personal brand launch campaign that will help you achieve a purposeful and meaningful career.

Step 1: Figure out what’s great about your product 

One of the first things product marketers do is determine the value proposition of the product. This is where finding your purpose and defining your career persona comes in.

Your purpose is that deep, visceral quality that really sets you apart.

Your career persona matches the type of work that turns you on the most.

So just as you would when marketing a product, define what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition. 

Step 2: Define your target market 

Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU – and your value proposition. To learn specifically how to do that, check out our online career transformation programs

Step 3: Get noticed – authentically 

The goal is to raise awareness and position yourself as someone your target market wants to hire for the job YOU want, and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:

Frequent networking meetings

that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.

Raise your visibility online.

If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.

Build authentic relationships.

People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.

Step 4: Interview in a manner that accentuates your strengths

Instead of fitting into the employer’s idea of an interview program, we suggest that you focus the interview early on your unique value, rather than your experience. Not only will this allow you to guide the interview, but it will immediately set you apart from others. Be prepared to clearly lay out how the unique qualities you offer will genuinely bring value to the interviewer’s company, by focusing on “power stories” that outline the value you’ve provided. 

Discover Your Purposeful Career 

You’ve been given the opportunity to transform your career and find meaningful work that will align with your personal brand. When you realign your career towards purpose and meaning, financial success will follow. The first step towards a meaningful career is to get started, and GO.

If you’re ready to take the necessary steps to find your purpose and a career with endless possibilities, check out our On-Demand Discovery Program and pave your own path to success! 

With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.

In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.

Everything she built came directly from a wellspring of perseverance and soulful resiliency, which she openly shares through her first purposeful brand, Succeed On Purpose.


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